MISSION

Our mission is to bring much-needed change to the weight loss industry. With annual sales nearing ninety billion dollars, there is no shortage of programs and products available. Approximately 108 million people are on diets to lose weight at any given time, each making four to five attempts per year.

Despite the plethora of weight loss programs and products, the United States remains the most overweight country in the world. Nearly 42% of American adults over the age of 20 are classified as obese—up from roughly one in four two decades ago—and almost 75% are considered overweight. There is a significant

disconnect between the number of weight loss programs and products purchased and the actual results experienced by consumers.

Most weight loss programs offer temporary solutions to a permanent issue. For lasting success, a long-term, sustainable plan is essential— one that can be realistically incorporated into daily life. Without such a plan, many individuals find themselves regaining lost weight soon after stopping their diet.

Additionally, the weight loss industry is filled with misinformation, which complicates the consumer's journey and often leads them to programs set up for failure from the outset.

We aim to educate our clients and help them create a sustainable long-term plan. Clients who complete our coaching program will reach their weight loss goals and acquire the knowledge and skills necessary to maintain their success and prevent future weight issues.